Selecting Job Applicants in the Age of Social Media

An article in the ‘mycareer’ section of 4 October’s Sydney Morning Herald revealed that increasingly employers are using social media sites such as Twitter to help select job applicants.  Alan Geere, from Essex Chronicle Media Group and Northcliffe Media South East in the UK this week asked would-be reporters to apply for jobs by tweeting 140 words about themselves.

Twitter has also been used by such well known organisations as McDonalds and Sony.

Mr Geere advised in his blog that he preferred this method of seeking employees as he is “fed up with wading through turgid ‘letters of application’ and monstrous CVs”.

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Psychometric Aptitude Tests vs Referee Checks

Most jobs require applicants to provide references or referees in the form of former employers who can be called to ask about how the applicant performed in previous roles.  Whilst referee checks are very common, there is evidence to show that they do not predict job performance very well and can in fact be highly misleading.

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