A new national campaign backed by big business, sportspeople, charities, ministers and celebrities has been unveiled in an effort to eliminate bullying in the workplace and other settings, according to Human Capital Magazine.

Involved are such organisations as Foxtel, Channel 9, and Living Social; such high profile individuals as cricketer Brad Haddin, sports commentator Phil Gould, rugby league player Sandor Earl, and former rugby league player and television personality Mario Fenech.

The campaign, which kicked off on 27 September, was created by anti-bullying advocate Christian Marchegiani of Underdogs, an Australian organisation created to help people realise their full potential through courage, self-discovery and team-work.

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