What the research shows about Generation Y
Many surveys and studies on Generation Y (individuals born between approximately 1980 and 1995, earlier or later in some definitions) indicate that, as a group, there are a number of characteristics they tend to display that employers should be aware of when hiring and managing these individuals.
Specifically, research has shown that more than any other generation in the workforce, workers from Generation Y (Gen Yers) tend to:
- Anticipate changing jobs frequently (with some research showing more than half of Gen Yers anticipate changing jobs every 2 years).
- Be much more likely to move to a new job if their needs for challenge and career development are not met.
- Have high expectations of their employers, including work-life balance, challenge, high salaries, career advancement and flexibility.
- Apply for jobs in non-traditional ways, including via social networking tools such as Twitter and supplying applications relying on technology.